September 4, 2011

Don't Publish Your Book, Before you know about Self Publishing

Don't Publish Your Book, Before you know about Self Publishing

For those who like to write and pour the contents of his mind, or pour brilliant ideas into a book. Self Publishing is one of the fast lane to make it happen. No need to bother looking for a publisher. Self Pubslihing can be used as a starting or beginning, if our capital is not too large, we can print the results of our writing the book in just a few copies only, the term still cool limited edition. Self-publishing is the publication of any book or other media by the author of the work, without the involvement of an established third-party publisher. It is generally entirely done at the expense of the author. (source).  

Self-publishing is when an author decides to self-publish his manuscript (even edit and layout the book), then use the services of publishing with full control as a client, and negotiate directly with the printing. He was in full control all the processes of publishing, printing, and marketing. He invested time and money to obtain greater rewards than publishing through regular issuance of the conventional pathway. Quoting again from Dan Poynter an article in the preface of the book 'Shum': "Self-publishing is good business. Writing a book is a creative work; sell books is a business. Some people can do both while others are more creative in business. You should ask if you want to become a publisher. If you invest the money in your script, you can make more than what you would get from a publisher; nearly 40% of the gross price. Why would receive 6 percent to 10 percent of the royalties when you can receive more? Why share the profits?" 

Self Publishing can be a one of a fairly lucrative business area, but also still have to make estimates of mature, so we do not lose. Been invested to produce its own, continued to be sold are confused about where, not thrown where? One more thing that must be considered and this is very important, namely to avoid borrowing money to finance the manufacture or print our books.
Don't Publish Your Book, Before you know about Self Publishing

Don't Publish Your Book, Before you know about Self Publishing


Here are a few things to note before we begin publishing books on Self Publishing:
  1. Work equipment - In this case the working equipment has a very important role. For example, a set of computer / PC / Laptop, Printer, Scanner and Digital Camera. 
  2. Making analysis of manuscripts - Who are the target readers for our books? If Book of issue we have a chance go to the school, community, or professional associations. By making this analysis, we can also do Direct Selling our book directly with them. Perform analysis of the books that we will produce? How many competitors who have made a similar book with our book? If necessary we can learn anything they've adopted in the book. Not plagiarized, but how do we book that will provide more complete information from books that have been there before. 
  3. Making Estimates - In any case it is necessary to make estimates. How much will we spend capital to finance the printing and book production. Where we have to buy the paper, where we have to print it, making covers, edit our writing. If you need to invite people who are competent in this field, such as a newspaper editor or editors, graphic design to make the cover of our book that looks interesting. Recap of the costs for all these needs, and make estimates sales targets that we publish books. How much money we spend on promotion? Taking care of our ISBN numbers for books, and so on. Estimates made in its implementation possible so we was really find many obstacles. 
  4. Internet Access - Self Publishing in the use of Internet access is a mandatory requirement for a self pubsliher. Opening and establish communication, promotion, looking for distributors, and make market analysis and development books that we have made over the internet in an online book store or make your own website about the books that we have created. This is one of the best ways for the self pubsliher. 
  5. Administration - Prepare some form of report or data file on the computer for control, monitoring and makes marketing reports, financial statements and the projections match loss, balance sheet and cash flow we are publishing a book. 
  6. Promotion Concept - Creating a promotional plan for the book that we publish. Create a draft campaign for example, advertising in newspapers, radio and other media. We can also make the concept of barter promo or partner, in relation to this case that the media can promote our books. Such as radios, or community / professional association that supports the publication of our book. Active in various events and sponsor events that are correlated with our publications. 
  7. Disribution - Creating a design or concept of distribution. There are two ways, first with Direct Selling. The second through third-party services that distributors who help us in terms of distributing publications. Determine the areas according to some point you have high market potential. That definitely should be in accordance with a circulation of books that we have made, so evenly and has a great opportunity for selling well. Find a distributor that safe really cooperative to publish our book. or billing issues until we can also do Direct Selling our books directly to schools, communities and people who around us.
Don't Publish Your Book, Before you know about Self Publishing

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