It's 1 factor to write a book, it is an entirely various thing to write 1 that is a saleable, viable, marketable item. Making certain the good results of a book is some thing even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and globe events will all impact buyer preferences. That said, you will find still ways to leverage the sales-factor in your favor and here's how you do it.
- Know your readers. We're not just talking about whether your readers are male or female. You will want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Exactly where do your readers reside (generally)? What do your readers do to get a living? What other books/publications do they read? Develop a profile that consists of exactly where they shop, what clubs they belong to, etc. These elements will assist you to incorporate these elements into your book *and* assist you to unearth salient marketing possibilities (i.e., publications and shops).
- Know your market. What's the market like for your book? Is there a trend available you are positioning your self toward? Are you reading all the publications related to this topic/trend? Are there any "holes" out there your book could fill? What's the future for this market/topic? For example, let's say you're a fiction writer searching to publish chick lit. Visit any bookstore and you can't assist but spot the cutsie, pink, cartoonish covers. Numerous believed this trend was dying out, however it has lately observed another surge. What do you know about trends associated with your book/topic/audience?
- Similar books. What else has been published on your topic? Have you read all ten books inside your category? In the event you haven't, you should. You will want to know every thing you are able to about what is available and how it is becoming perceived within the marketplace. It's by no means a problem getting a similar subject. When I published No Much more Rejections - Get Published These days, I knew there had been other books available on marketing. I read them all--then angled my book differently.
- Obtaining and staying current. What is going on in your industry these days? What are some hot buttons? What are individuals searching for? What's subsequent on the horizon for this topic/audience? In the event you cannot appear to collect this information through traditional channels, why not survey your target audience? There are numerous locations to run totally free surveys, Survey Monkey is 1 of them: http://www.surveymonkey.com
- Follow the media. What is the media talking about nowadays? Maintain track of media buzz--what they're paying attention to and what they're writing about. Delve beyond the front page of your paper to the second or third page and see what's filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there some thing that seems to be obtaining more buzz even when it's on page six?
- Speak, teach, listen. 1 of the greatest ways I've discovered to obtain in touch with my audience was to teach a class and do speaking engagements. When I was putting with each other my book, Get Published These days, I discovered that the classes I taught provided valuable info for making an excellent book because they place me straight in touch with my audience!
- Timing is every thing. When do you strategy to release your tome? Are you releasing about a vacation or anniversary? Could you take advantage of any upcoming occasion and/or holiday for your book launch?
Seven Secrets of Writing a Book That Sells
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